🏢Job Description
Job Description
At Viva Day Spa + Med Spa, we believe self-care is a way of life—and we're in the business of helping people feel better inside and out. Women-founded in Austin, Texas, Viva is an award-winning wellness brand redefining the spa and med spa experience. For more than 20 years, we've combined luxury spa services with results-driven medical aesthetics, delivered with the warm, authentic hospitality that keeps guests coming back.
Trusted by thousands of guests each month, Viva has been recognized as Best Spa in Austin year after year, including this year's Austin Chronicle award. We're also proud to be a Top 250 provider for both Allergan Aesthetics and Galderma, the nation's #2 Hydrafacial provider, and the nation's #1 SkinCeuticals Flagship.
As we expand into new markets, we're looking for a Director of Marketing to help shape Viva's next chapter. This is a rare opportunity to help grow one of the country's most respected spa and med spa brands while leading marketing across Austin, Dallas, and future markets.
Our culture is built on care, curiosity, and excellence. We support and challenge each other because that's how exceptional teams—and enduring brands—are built.
The Role
You're an experienced marketing leader who thinks strategically, executes decisively, and develops high-performing teams. You're equally comfortable shaping strategy, translating ideas into action, and rolling up your sleeves when needed.
Reporting to the VP of Marketing, you'll help lead Viva's marketing strategy across brand, digital, acquisition, retention, and market expansion, driving measurable growth while strengthening the guest experience across every touchpoint.
Key Responsibilities
Marketing Leadership
- 🔹Lead, coach, and inspire Viva's marketing team as the company continues to grow.
- 🔹Oversee marketing across acquisition, retention, brand, digital, and every guest touchpoint.
- 🔹Partner with the VP of Marketing to establish strategic priorities, allocate resources, and execute annual marketing plans.
- 🔹Recruit, develop, and retain exceptional marketing talent while evolving the capabilities of the team.
- 🔹Foster strong cross-functional partnerships to support company growth.
Marketing Performance
- 🔹Lead an integrated marketing team and agency partners to deliver measurable business growth.
- 🔹Optimize acquisition, retention, customer lifetime value (LTV), and marketing ROI through guest insights, analytics, and attribution.
- 🔹Identify…