Manager, Social Media - New York, 10001

📌How we LEAD

CD Baby is looking for a Social Media Manager to lead our organic social presence as one of the most useful and relevant voices for self-releasing artists.

Our audience spans from artists releasing for the first time to experienced musicians building independent careers. What connects them is their intent: they care about their craft, want to grow, and take their careers seriously. Youll help them navigate the business of music, make informed decisions, and find tools and opportunities to move their careers forward.

This is a hands-on role spanning strategy, content creation, community engagement, and performance. Youll turn business priorities and audience needs into a clear social plan, and own its execution.

Were looking for someone who understands both social and artists: what they care about, what they struggle with, and what earns their attention.

📌Own Social Strategy & Growth

• 🔹Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms.
• 🔹Build a prioritized roadmap grounded in audience needs, with clear channel strategies and KPIs tied to artist acquisition and brand authority.
• 🔹Stay close to artist conversationsfrom release strategy and fan growth to royalties, promotion, touring, and industry shifts.
• 🔹Evaluate trends and cultural moments for artist relevance and business opportunity.
• 🔹Build a distinctive mix of timely content, recurring series, artist stories, education, and entertainment.

📌Create Great Content

• 🔹Own the calendar from idea through publication, coordinating production, stakeholder input, approvals, and deadlines.
• 🔹Concept, write, shoot, edit, and publish platform-native content, especially short-form video.
• 🔹Turn artist challenges and complex topics from royalties to music marketing into clear, credible, useful content that reflects CD Babys expertise.
• 🔹Develop strong hooks and formats that give artists a reason to follow our socials.

📌Build Artist Community

• 🔹Lead daily engagement across comments, DMs, mentions, and relevant conversations.
• 🔹Use community insights to shape content and identify opportunities to support and spotlight artists.
• 🔹Build a distinct CD Baby voice that is knowledgeable, approachable, direct, and human.
• 🔹Exercise editorial judgment about when to educate, celebrate, take a point of view, or join the conversation.

Use Social to Dri…