In short
The Buyer, Direct Mail, Aggregators & Email plans, negotiates, and optimizes paid media across direct mail, insurance aggregator and marketplace partners, and email channels.
EXCELCPA
📋 About the job
The Buyer, Direct Mail, Aggregators & Email plans, negotiates, and optimizes paid media across direct mail, insurance aggregator and marketplace partners, and email channels. This role is part of the Integrated Media team and is responsible for driving efficient, profitable new customer acquisition through these channels. The Buyer works closely with Data & Analytics, Creative, Marketing Operations, and external partners to plan campaigns, manage budgets, test new approaches, and report on results. This is an excellent opportunity for a detail-oriented, analytical marketer who enjoys managing vendor relationships and continually improving performance.
✅RESPONSIBILITIES
✅Campaign planning and execution: Plan, buy, and manage direct mail, aggregator, and email campaigns from audience selection through delivery, in line with acquisition goals and budgets.
✅Audience and list strategy: Partner with Data & Analytics on audience targeting, list selection, modeling, and suppression strategies to improve response and quality.
✅Aggregator management: Manage relationships, bids, budgets, and performance with insurance aggregators and marketplace partners; identify and evaluate new partners and opportunities.
✅Vendor negotiation: Negotiate rates, terms, and placements with list providers, print and mail vendors, email partners, and aggregators.
✅Testing and optimization: Design and run tests across audiences, offers, creative, timing, and bids; analyze results and apply learnings to improve CPA, ROI, and volume.
✅Budget management: Track spend, pacing, and forecasts by channel; flag variances and recommend reallocation as needed.
✅Reporting and insights: Build regular performance reports and communicate findings and recommendations to the Manager and senior leadership.
✅Cross-functional collaboration: Coordinate with Creative, Marketing Operations & Trafficking, and Product on creative, offers, timelines, and approvals.
✅Compliance: Ensure campaigns follow applicable regulations and company standards, including CAN-SPAM, privacy requirements, and insurance advertising rules.
✅Market awareness: Monitor competitor activity, industry trends, and new channel opportunities.
🎓QUALIFICATIONS
🔹Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
🔹Experience: 3+ years of experience in direct response or performance marketing, with hands-on experience in direct mail, email, aggregators, or affiliate and…